Edmonton Oilers Name Jeff Jackson CEO Of Hockey Operations

The Edmonton Oilers have named former player agent Jeff Jackson their CEO of hockey operations, according to a team release.

In his new role, Jackson will report directly to team owner Daryl Katz and serve as an alternate governor on the NHL Board of Governors. Regarding hockey operations specifics, Jackson ” will work closely with Ken Holland, who continues in his role as President of Hockey Operations and General Manager of the Edmonton Oilers and will report to Jackson.”

As Sportsnet’s Elliotte Friedman writes, Jackson’s hiring is “a big move in NHL business circles.” Jackson spent eight seasons playing pro hockey before joining the Toronto Maple Leafs organization in 2006 in an executive role. He served as a key hockey operations decision-maker for four seasons and played a significant role in the management of the AHL’s Toronto Marlies.

Fans more recently may recognize Jackson’s name as the agent for some of the league’s biggest names. According to PuckPedia, the total contract value of Jackson’s clients is over $218MM, including some high-profile clients such as Aaron Ekblad, Alex DeBrincat, and Quinton Byfield. Easily the biggest-name client under Jackson’s watch prior to this hiring was Connor McDavid, the best player in the game today and the person the Oilers’ franchise is built around.

While it’s too early to know the full implications of this hiring, it’s not difficult to see it as the Oilers deepening their commitment and ties to McDavid as the face of their franchise. They’re hiring someone with a strong pre-existing relationship with their most important player, who happens to be inching ever closer to unrestricted free agency in 2026. Having Jackson now installed as a key executive for the Oilers is sure to make the process of locking McDavid down to a contract extension easier.

Additionally, as the Edmonton Sun’s Terry Jones notes, this move could be seen as the Oilers succession planning for their next day-to-day manager of hockey operations decision-making after Ken Holland. There has been no indication that Holland, 67, has any plans on moving on from his role as Oilers GM (nor have there been indications of Edmonton’s desire to move on from him) but adding Jackson into the mix in his aforementioned role would likely put him in prime position to take over for Holland whenever the day comes that a replacement is needed.

At that point, Jackson’s background as executive vice president at Wasserman Hockey, one of the NHL’s largest agencies, will likely become a significant asset for the Oilers. This is a franchise desperate to capitalize on having two of the game’s greatest players under contract and finally win their first Stanley Cup since 1990. McDavid is the key to doing so, and now having Jackson in a major role only serves to deepen the organization’s commitment to a McDavid-centric future.