Those expecting sweeping organizational changes after the Winnipeg Jets’ frustrating five-game series loss to the Vegas Golden Knights are likely to be disappointed. According to Sportsnet’s Elliotte Friedman, Kevin Cheveldayoff will remain in his position as Jets’ general manager and will be the one to guide the club through what looks to be an extremely uncertain future. In addition, Cheveldayoff announced that head coach Rick Bowness would remain the team’s head coach.
Cheveldayoff has been the only GM the Jets have had since they relocated from Atlanta in advance of the 2011-12 season. His reign seemed to reach its peak in the 2017-18 season when he was named a finalist for the GM of the Year Award. The Jets made a run to the Western Conference Final that year, falling to the upstart Vegas Golden Knights.
Their core of Mark Scheifele, Connor Hellebuyck, Josh Morrissey, Dustin Byfuglien, Blake Wheeler and 44-goal scorer Patrik Laine looked to be among the most complete cores any competitive team could boast, and that conference finals run looked to be simply a warning shot to the rest of the league that a new era of true Stanley Cup contention was set to begin in Winnipeg.
That didn’t happen, though, and for a variety of reasons the Jets currently find themselves in an uncertain organizational place. Byfuglien’s surprise retirement proved quite the curveball for the team to handle, and while the emergence of Morrissey and Neal Pionk has helped Winnipeg maintain a solid stable of blueliners, Byfuglien added a dynamic element to their team that the Jets still miss.
On offense, Laine’s maddening inconsistency and uncertain contract situation prompted the team to deal him and another frustrating first-round pick, Jack Roslovic, to the Columbus Blue Jackets for Pierre-Luc Dubois. Dubois scored 67 points in 78 combined regular-season and playoff games this season, but his night-to-night inconsistency and his apparent desire to test the unrestricted free-agent waters in 2024 has left the Jets wanting more.
Now, Winnipeg has four key players set to potentially hit the open market after next season: Hellebuyck, Wheeler, Scheifele, and Dubois.
Cheveldayoff has in the past traded players in similar situations, such as Jacob Trouba and Andrew Copp, rather than let them hit the open market and be lost for “nothing.”
One might assume given how long Cheveldayoff has been in position as the Jets general manager, the organization might prefer a fresh face to lead them in any sort of rebuilding or retooling direction.
With so many key players inching closer to unrestricted free agency, the best path for the Jets could very well be to cash in on those assets and use them to retool around a new core of players like Kyle Connor, Nikolaj Ehlers, Pionk, and Morrissey.
It’s also true, though, that the news that Cheveldayoff will remain in charge of the Jets’ hockey operations indicates that such a drastic shift in organizational direction (towards a re-tool) isn’t yet on the table.
Instead, it could be that Cheveldayoff’s mandate for the summer will be to surround his existing core with as much talent as possible in order to make one last run for a Stanley Cup next season.
If that’s indeed the direction the organization prefers, the 2023-24 season becomes possibly the most important campaign in this new era of Jets hockey. Based on Friedman’s reporting, it seems Cheveldayoff will be the one to guide the Jets through that all-important year, and this upcoming all-important summer.
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